Techgue | Personal branding is the art of how you present yourself so that people remember you. In the digital era like now, it is important to be able to manage your personal image well. Especially if you are a young professional who wants to develop a career. One way you can do this is by reading lots of personal branding books.
What is a List of Personal Branding Books
For those of you who are learning to build your self-image through personal branding, the following recommendations for personal branding books could be interesting reading choices. Read more in the following review!
1. Platform
The Art and Science of Personal Branding by Cynthia Johnson - There are many people who dream of becoming an influencer. Cynthia Johnson herself managed to prove it herself by transitioning from a social media manager to a social media influencer, entrepreneur and reliable marketer in just 3 years. If you are interested in emulating her success, in the Platform, Cynthia explains step by step how to develop and manage good personal branding.
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In describing success, this personal branding book underlines an important point that in offline and offline branding, we also have to be selective. Don't be afraid to say no and stay focused on what is true to you. It is important to respect one's identity in creating personal branding because after all, we will not be able to solve all problems and make everyone happy with what we present.
2. Branding Pays
The Five-Step System to Reinvent Your Personal Brand by Karen Kang - Everyone wants the best for their life. Either become the best candidate for their dream job, develop a better career and obtain the desired business opportunities. This personal branding book will specifically invite you to refocus on the skills and experience you have to achieve whatever you want.
The author builds on the same concepts and techniques as the marketing company that launched the Apple brand. The methodology in this book has even been proven by Fortune 500 companies and top business schools.
3. Reinventing You
Define Your Brand, Imagine Your Future by Dorie Clark - Combining stories and interviews from popular leaders, the author of this personal branding book wants to show readers how to think about professional goals and live the life you really want.
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For those of you who want to get a promotion, look for a new job or change career paths, this book is a step-by-step guide that should be used as a reference. The author will give you insight into how to assess your strengths and create a compelling personal image to ensure your colleagues and network recognize the value and contribution you make.
4. Building a StoryBrand
Clarify Your Message So Customers Will Listen by Donald Miller - The ability to speak or public speaking is a very important element in personal branding. In this book, New York Times bestselling author Donald Miller explains the key elements in seven powerful stories. The goal is to help you change the way you talk about who you are, what you actually do and what unique value you can provide to customers and others.
There are many people who lost millions of dollars in revenue because they used the wrong words to talk about their products. Learn more about how you can do branding with smarter and more targeted words through this book.
5. Personal Branding
It's All About You by Mark Cijo - When trying to find out about yourself via Google, what do you find first? Are the results in search engines enough information for people looking to find out about you? Most searches that appear on social media are not representative at all and sometimes we don't appear at all. This is where Mark Cijo tries to illustrate how important personal branding is.
In the personal branding book he wrote, Mark Cijo discusses various things that are very important for anyone who is building a personal image. Starting from the reasons why personal branding is important, understanding your target market to how to avoid mistakes in personal branding are also discussed in this book.
6. Be: A No-Bullshit
Guide to Increasing Your Self Worth and Net - Many people say that the important key to marketing is authenticity. This means that what is inside us is what we should show. But, is personal branding that easy? Apparently not. Because sometimes something that is genuine actually shows weaknesses that are not liked.
In her book, Jessica Zweig, who is also the founder of SimplyBe, explains various things that might prevent you from shining. One of them is accepting all your shortcomings instead of hiding them because it could be that what you consider to be a weakness is a way to make you better known.
7. Creative Personal Branding
The Strategy to Answer What's Next by Jürgen Salenbacher - In this personal branding book, Salenbacher shares his unique training method designed to develop creative and innovative thinking. Even though it was originally designed as a career management tool, anyone who wants to build a personal brand can use it.
In five concise chapters, the author reveals how to use branding positioning methodology to determine your next plan. You can also do the 9 tasks in the book to help you understand more about creative personal branding as a practical tool for anyone interested in establishing a position in their desired career.
8. Influencer
Building Your Personal Brand in the Age of Social Media by Brittany Hennessy - Interested in becoming an influencer? This personal branding book is the right reading for you. In her book, Brittany Hennessy illustrates that all your favorite influencers started their personal branding with zero followers.
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This book will show you how to build an audience, package your brand and monetize your influence on others. You'll also learn about how to attract top media publications and websites and praise a particular brand without alienating its competitors. You will learn about how to improve your personal branding online and make money doing what you want.